David Beckham, sporting designer underwear, is making appearances around New York City — in the form of 10-foot-tall metallic statues, that is.
This image released by H&M shows soccer star David Beckham, right, during a photo shoot to promote his latest underwear line at H&M. Beckham says he's in the underwear game for the long haul, looking forward to advancing his bodywear partnership with H&M. The soccer star's second set of ads for his branded collection launch Thursday. They'll coincide with a âstatue stuntâ planned by the retailer with larger-than-life Beckhams going up in New York, Los Angeles and San Francisco.
NEW YORK (AP) — David Beckham, sporting designer underwear, is making appearances around New York City — in the form of 10-foot-tall metallic statues, that is.
The massive sculptures have gone up as part of a promotion for the soccer player's new underwear line for H&M.
The Daily News says three of the larger-than-life statues have been placed inside H&M's midtown-Manhattan store. There's also one in Central Park and another at the South Street Seaport.
There are also two statues in Los Angeles and one in San Francisco.
They'll remain on display until Aug. 31.