The actor best known for such films as "Oceans 11," "Fight Club" and "Inglorious Basterds" is the first man to ever serve as the pitch man for the fragrance.
What do Brad Pitt, Marilyn Monroe, Nicole Kidman and Catherine Deneuve all have in common?
They have all served as spokespeople for the iconic perfume, Chanel No. 5.
The only difference is Pitt is the first man to pitch the women's fragrance.
Choosing a man to serve as the face for a women's perfume might seem like a strange business decision. Then again, this is no mere man we're talking about. This is Brad Pitt, the man who launched countless female dreams of fancy ever since early screen appearances in movies like "Thelma and Louise" and stole Angelina Jolie's heart in "Mr. and Mrs. Smith."
Plus, this is advertising we're talking about and picking a man to sell a woman's product will surely raise a few eyebrows - and generate plenty of free publicity.
The cryptic advertisement featuring the star of "Oceans 11," "Fight Club" and "Inglorious Basterds" was directed by British director Joe Wright, who's best known for films like "Atonement" and "Pride and Prejudice."
Who knows. Maybe Chanel is onto something. Maybe we can expect a lot more famous male actors shilling products bought by women.
What's next? George Clooney vamping it up for Victoria's Secret?
Matt Damon marketing Manolo Blahniks?
Kevin James serving as the face of the Manssiere? Or is the Bro?
The possibilities are endless.